Spark vs Starburst · Bay Area shelf head-to-head
Spark and Starburst, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starburst carries more Brand PowerStarburst is in more Bay Area grocersStarburst fields the deeper lineupSpark sits further up the premium end
Spark
Starburst
10
brand power
32
2
products
15
1
categories
1
1
subcategories
4
2
grocers
11
$6.44
avg price
$5.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spark▭ Starburst
Distribution · 30% of score8·46
S
S
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spark
no top category Starburst doesn’t also play in.
only Starburst
no top category Spark doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spark · Starburst