Spice World vs Gourmet Garden™ · Bay Area shelf head-to-head
Spice World and Gourmet Garden™, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spice World carries more Brand PowerSpice World is in more Bay Area grocersSpice World fields the deeper lineup
Spice World
Gourmet Garden™
47
brand power
27
21
products
9
4
categories
2
6
grocers
4
$5.59
avg price
$7.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spice World▭ Gourmet Garden™
Distribution · 30% of score25·17
S
G
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score83·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spice World
only Gourmet Garden™
no top category Spice World doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spice World · 4
only Gourmet Garden™ · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spice World · Gourmet Garden™
