Spike vs Tajín · Bay Area shelf head-to-head
Spike and Tajín, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tajín carries more Brand PowerTajín is in more Bay Area grocersTajín fields the deeper lineupSpike sits further up the premium end
Spike
Tajín
20
brand power
41
4
products
9
1
categories
3
7
grocers
14
$1.33
price per oz
84.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spike▭ Tajín
Distribution · 30% of score29·58
S
T
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spike
no top category Tajín doesn’t also play in.
only Tajín
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Spike · 3
only Tajín · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spike · Tajín