Splenda vs Equal · Bay Area shelf head-to-head
Splenda and Equal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Splenda carries more Brand PowerSplenda is in more Bay Area grocersSplenda fields the deeper lineupSplenda sits further up the premium end
Splenda
Equal
26
brand power
14
7
products
3
1
categories
1
11
grocers
6
9.9¢
price per item
7.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Splenda▭ Equal
Distribution · 30% of score46·25
E
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Splenda
no top category Equal doesn’t also play in.
only Equal
no top category Splenda doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Equal · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Splenda · Equal