Splenda vs Truvia · Bay Area shelf head-to-head
Splenda and Truvia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Splenda carries more Brand PowerSplenda is in more Bay Area grocers
Splenda
Truvia
26
brand power
13
7
products
6
1
categories
1
11
grocers
4
$9.89
avg price
$9.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Splenda▭ Truvia
Distribution · 30% of score46·17
T
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Splenda
no top category Truvia doesn’t also play in.
only Truvia
no top category Splenda doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Splenda · Truvia