Sprite vs A'siciliana · Bay Area shelf head-to-head
Sprite and A'siciliana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sprite carries more Brand PowerSprite is in more Bay Area grocersSprite fields the deeper lineup
Sprite
A'siciliana
46
brand power
37
20
products
14
1
categories
3
2
subcategories
4
16
grocers
7
38.9¢
price per fl oz
21.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sprite▭ A'siciliana
Distribution · 30% of score67·29
S
A
carried in 16 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score81·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sprite
no top category A'siciliana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sprite · A'siciliana
