Spry Mints vs Tic Tac · Bay Area shelf head-to-head
Spry Mints and Tic Tac, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tic Tac is in more Bay Area grocersTic Tac fields the deeper lineupTic Tac sits further up the premium end
Spry Mints
Tic Tac
10
brand power
14
2
products
6
1
categories
1
2
grocers
7
8.1¢
price per item
3.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spry Mints▭ Tic Tac
Distribution · 30% of score8·29
S
T
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spry Mints
no top category Tic Tac doesn’t also play in.
only Tic Tac
no top category Spry Mints doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spry Mints · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spry Mints · Tic Tac
