Spry vs Mentos · Bay Area shelf head-to-head
Spry and Mentos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mentos carries more Brand PowerMentos is in more Bay Area grocersMentos fields the deeper lineupSpry sits further up the premium end
Spry
Mentos
29
brand power
35
11
products
17
1
categories
2
1
subcategories
3
8
grocers
9
16.7¢
price per item
13.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spry▭ Mentos
Distribution · 30% of score33·38
S
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spry
no top category Mentos doesn’t also play in.
only Mentos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spry · Mentos
