Spry vs Simply Gum · Bay Area shelf head-to-head
Spry and Simply Gum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Gum is in more Bay Area grocersSpry fields the deeper lineup
Spry
Simply Gum
29
brand power
33
11
products
8
1
categories
2
8
grocers
9
16.7¢
price per item
24.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spry▭ Simply Gum
Distribution · 30% of score33·38
S
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spry
no top category Simply Gum doesn’t also play in.
only Simply Gum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Simply Gum · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spry · Simply Gum
