St Agrestis vs Ghia · Bay Area shelf head-to-head
St Agrestis and Ghia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghia carries more Brand PowerSt Agrestis is in more Bay Area grocersGhia fields the deeper lineupGhia sits further up the premium end
St Agrestis
Ghia
20
brand power
34
4
products
17
1
categories
2
1
subcategories
3
6
grocers
5
77.4¢
price per fl oz
$1.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ St Agrestis▭ Ghia
Distribution · 30% of score25·21
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only St Agrestis
no top category Ghia doesn’t also play in.
only Ghia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only St Agrestis · 2
only Ghia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: St Agrestis · Ghia
