St. George Spirits vs City Of London · Bay Area shelf head-to-head
St. George Spirits and City Of London, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St. George Spirits carries more Brand PowerSt. George Spirits is in more Bay Area grocersSt. George Spirits fields the deeper lineupSt. George Spirits sits further up the premium end
St. George Spirits
City Of London
49
brand power
12
9
products
2
4
categories
1
6
subcategories
1
3
grocers
2
$34.18
avg price
$37.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ St. George Spirits▭ City Of London
Distribution · 30% of score13·8
S
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only City Of London
no top category St. George Spirits doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only St. George Spirits · 2
only City Of London · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: St. George Spirits · City Of London