Starburst vs Hi-chew · Bay Area shelf head-to-head
Starburst and Hi-chew, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starburst carries more Brand PowerStarburst is in more Bay Area grocersStarburst fields the deeper lineup
Starburst
Hi-chew
32
brand power
20
15
products
7
1
categories
1
4
subcategories
1
11
grocers
7
$5.57
avg price
$4.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starburst▭ Hi-chew
Distribution · 30% of score46·29
S
H
carried in 11 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score71·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Starburst
no top category Hi-chew doesn’t also play in.
only Hi-chew
no top category Starburst doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hi-chew · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starburst · Hi-chew
