Stash vs The Tao Of Tea · Bay Area shelf head-to-head
Stash and The Tao Of Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stash carries more Brand PowerStash is in more Bay Area grocersThe Tao Of Tea fields the deeper lineupThe Tao Of Tea sits further up the premium end
Stash
The Tao Of Tea
43
brand power
32
31
products
34
1
categories
1
7
subcategories
5
13
grocers
3
25.6¢
price per item
68.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stash▭ The Tao Of Tea
Distribution · 30% of score54·13
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stash
no top category The Tao Of Tea doesn’t also play in.
only The Tao Of Tea
no top category Stash doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stash · The Tao Of Tea
