Stash vs Yamamotoyama · Bay Area shelf head-to-head
Stash and Yamamotoyama, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stash carries more Brand PowerStash is in more Bay Area grocersStash fields the deeper lineupYamamotoyama sits further up the premium end
Stash
Yamamotoyama
43
brand power
26
31
products
9
1
categories
2
7
subcategories
3
13
grocers
2
25.6¢
price per item
46.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stash▭ Yamamotoyama
Distribution · 30% of score54·8
Y
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stash
no top category Yamamotoyama doesn’t also play in.
only Yamamotoyama
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stash · Yamamotoyama
