State Fair vs Foster Farms · Bay Area shelf head-to-head
State Fair and Foster Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Foster Farms carries more Brand PowerFoster Farms is in more Bay Area grocersFoster Farms fields the deeper lineup
State Fair
Foster Farms
25
brand power
40
5
products
25
1
categories
7
1
subcategories
9
2
grocers
5
$10.39
avg price
$12.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ State Fair▭ Foster Farms
Distribution · 30% of score8·21
S
F
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only State Fair
no top category Foster Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Foster Farms · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: State Fair · Foster Farms