Stella D'oro vs Bahlsen · Bay Area shelf head-to-head
Stella D'oro and Bahlsen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bahlsen carries more Brand PowerBahlsen is in more Bay Area grocersBahlsen fields the deeper lineup
Stella D'oro
Bahlsen
0
brand power
33
6
products
12
1
categories
2
2
subcategories
3
1
grocers
10
$5.64
avg price
$8.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stella D'oro▭ Bahlsen
Distribution · 30% of score4·42
S
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stella D'oro
no top category Bahlsen doesn’t also play in.
only Bahlsen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stella D'oro · 0
no exclusive doors — everywhere Stella D'oro is, Bahlsen is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stella D'oro · Bahlsen