Stella D'oro vs Biscoff · Bay Area shelf head-to-head
Stella D'oro and Biscoff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biscoff carries more Brand PowerBiscoff is in more Bay Area grocersBiscoff fields the deeper lineup
Stella D'oro
Biscoff
0
brand power
35
6
products
10
1
categories
2
2
subcategories
3
1
grocers
11
$5.64
avg price
$6.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stella D'oro▭ Biscoff
Distribution · 30% of score4·46
S
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stella D'oro
no top category Biscoff doesn’t also play in.
only Biscoff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stella D'oro · 0
no exclusive doors — everywhere Stella D'oro is, Biscoff is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stella D'oro · Biscoff