Stellar Snacks vs Dot's · Bay Area shelf head-to-head
Stellar Snacks and Dot's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stellar Snacks carries more Brand PowerStellar Snacks is in more Bay Area grocersStellar Snacks sits further up the premium end
Stellar Snacks
Dot's
44
brand power
34
12
products
12
1
categories
2
12
grocers
7
$1.07
price per oz
84.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stellar Snacks▭ Dot's
Distribution · 30% of score50·29
D
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stellar Snacks
no top category Dot's doesn’t also play in.
only Dot's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stellar Snacks · Dot's
