Stellar Snacks vs Snyder's Of Hanover · Bay Area shelf head-to-head
Stellar Snacks and Snyder's Of Hanover, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snyder's Of Hanover fields the deeper lineupStellar Snacks sits further up the premium end
Stellar Snacks
Snyder's Of Hanover
44
brand power
48
12
products
24
1
categories
2
12
grocers
12
$1.07
price per oz
49.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stellar Snacks▭ Snyder's Of Hanover
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stellar Snacks
no top category Snyder's Of Hanover doesn’t also play in.
only Snyder's Of Hanover
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stellar Snacks · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stellar Snacks · Snyder's Of Hanover
