Stone & Skillet vs Bays · Bay Area shelf head-to-head
Stone & Skillet and Bays, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bays carries more Brand PowerBays is in more Bay Area grocersStone & Skillet sits further up the premium end
Stone & Skillet
Bays
17
brand power
22
3
products
4
1
categories
1
2
subcategories
1
5
grocers
10
66.8¢
price per oz
9.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stone & Skillet▭ Bays
Distribution · 30% of score21·42
S
B
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stone & Skillet
no top category Bays doesn’t also play in.
only Bays
no top category Stone & Skillet doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stone & Skillet · Bays