Strianese vs S&w · Bay Area shelf head-to-head
Strianese and S&w, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Strianese is in more Bay Area grocersS&w fields the deeper lineupStrianese sits further up the premium end
Strianese
S&w
46
brand power
44
14
products
30
2
categories
3
5
subcategories
10
15
grocers
10
21.0¢
price per oz
17.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Strianese▭ S&w
Distribution · 30% of score63·42
S
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Tomatoes9 vs 8 SKUs
S
4% of shelf
only Strianese
no top category S&w doesn’t also play in.
only S&w
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Strianese · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Strianese · S&w
