Stubb's® vs Lillie's Q · Bay Area shelf head-to-head
Stubb's® and Lillie's Q, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stubb's® carries more Brand PowerStubb's® is in more Bay Area grocers
Stubb's®
Lillie's Q
30
brand power
25
12
products
10
1
categories
3
3
subcategories
3
13
grocers
11
44.8¢
price per oz
51.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stubb's®▭ Lillie's Q
Distribution · 30% of score54·46
S
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stubb's®
no top category Lillie's Q doesn’t also play in.
only Lillie's Q
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stubb's® · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stubb's® · Lillie's Q
