STUMPTOWN COFFEE ROASTERS vs Poppi · Bay Area shelf head-to-head
STUMPTOWN COFFEE ROASTERS and Poppi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poppi carries more Brand PowerPoppi is in more Bay Area grocersPoppi fields the deeper lineup
STUMPTOWN COFFEE ROASTERS
Poppi
15
brand power
60
4
products
54
2
categories
2
1
grocers
19
$17.49
avg price
$5.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ STUMPTOWN COFFEE ROASTERS▭ Poppi
Distribution · 30% of score4·79
S
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only STUMPTOWN COFFEE ROASTERS
only Poppi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only STUMPTOWN COFFEE ROASTERS · 0
no exclusive doors — everywhere STUMPTOWN COFFEE ROASTERS is, Poppi is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: STUMPTOWN COFFEE ROASTERS · Poppi