Stumptown vs Ucc · Bay Area shelf head-to-head
Stumptown and Ucc, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stumptown carries more Brand PowerStumptown is in more Bay Area grocersStumptown fields the deeper lineupStumptown sits further up the premium end
Stumptown
Ucc
45
brand power
16
24
products
4
1
categories
2
3
subcategories
2
13
grocers
2
$14.90
avg price
$3.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stumptown▭ Ucc
Distribution · 30% of score54·8
U
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score86·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stumptown
no top category Ucc doesn’t also play in.
only Ucc
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stumptown · Ucc