Sugar Bowl Bakery vs Killer Brownie · Bay Area shelf head-to-head
Sugar Bowl Bakery and Killer Brownie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Bowl Bakery carries more Brand PowerSugar Bowl Bakery is in more Bay Area grocersSugar Bowl Bakery fields the deeper lineup
Sugar Bowl Bakery
Killer Brownie
49
brand power
39
16
products
11
5
categories
1
16
grocers
5
$8.25
avg price
$9.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sugar Bowl Bakery▭ Killer Brownie
Distribution · 30% of score67·21
K
carried in 16 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Killer Brownie
no top category Sugar Bowl Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sugar Bowl Bakery · Killer Brownie