Suja Organic vs Sol-ti · Bay Area shelf head-to-head
Suja Organic and Sol-ti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Suja Organic carries more Brand PowerSol-ti is in more Bay Area grocersSuja Organic fields the deeper lineupSol-ti sits further up the premium end
Suja Organic
Sol-ti
48
brand power
39
32
products
14
2
categories
2
5
subcategories
6
11
grocers
12
79.7¢
price per fl oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Suja Organic▭ Sol-ti
Distribution · 30% of score46·50
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Health Drinks1 vs 1 SKUs
only Suja Organic
no top category Sol-ti doesn’t also play in.
only Sol-ti
no top category Suja Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Suja Organic · 4
only Sol-ti · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Suja Organic · Sol-ti
