Summer Water vs A To Z Wineworks · Bay Area shelf head-to-head
Summer Water and A To Z Wineworks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
A To Z Wineworks carries more Brand Power
Summer Water
A To Z Wineworks
7
brand power
14
1
products
3
1
categories
2
1
grocers
1
$13.69
avg price
$17.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Summer Water▭ A To Z Wineworks
Distribution · 30% of score4·4
S
A
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score8·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Summer Water
no top category A To Z Wineworks doesn’t also play in.
only A To Z Wineworks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Summer Water · 1
only A To Z Wineworks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Summer Water · A To Z Wineworks