Sun-bird vs Noh Foods Of Hawaii · Bay Area shelf head-to-head
Sun-bird and Noh Foods Of Hawaii, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Noh Foods Of Hawaii carries more Brand PowerNoh Foods Of Hawaii is in more Bay Area grocersNoh Foods Of Hawaii fields the deeper lineupSun-bird sits further up the premium end
Sun-bird
Noh Foods Of Hawaii
9
brand power
44
3
products
45
1
categories
4
2
grocers
5
$1.99
avg price
$7.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun-bird▭ Noh Foods Of Hawaii
Distribution · 30% of score8·21
S
N
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun-bird
no top category Noh Foods Of Hawaii doesn’t also play in.
only Noh Foods Of Hawaii
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sun-bird · 1
only Noh Foods Of Hawaii · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun-bird · Noh Foods Of Hawaii