Sun Bum vs Babo Botanicals · Bay Area shelf head-to-head
Sun Bum and Babo Botanicals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Babo Botanicals carries more Brand PowerBabo Botanicals fields the deeper lineupSun Bum sits further up the premium end
Sun Bum
Babo Botanicals
19
brand power
34
3
products
7
2
categories
3
2
subcategories
4
2
grocers
2
$12.14
avg price
$22.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Bum▭ Babo Botanicals
Distribution · 30% of score8·8
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun Bum
no top category Babo Botanicals doesn’t also play in.
only Babo Botanicals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sun Bum · 1
only Babo Botanicals · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Bum · Babo Botanicals
