Sun-maid vs Sunview · Bay Area shelf head-to-head
Sun-maid and Sunview, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sun-maid carries more Brand PowerSun-maid is in more Bay Area grocersSun-maid fields the deeper lineupSunview sits further up the premium end
Sun-maid
Sunview
46
brand power
27
22
products
5
3
categories
1
6
subcategories
1
13
grocers
6
46.3¢
price per oz
60.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun-maid▭ Sunview
Distribution · 30% of score54·25
S
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun-maid
only Sunview
no top category Sun-maid doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun-maid · Sunview
