Sunview vs Sun-maid · Bay Area shelf head-to-head
Sunview and Sun-maid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sun-maid carries more Brand PowerSun-maid is in more Bay Area grocersSun-maid fields the deeper lineupSunview sits further up the premium end
Sunview
Sun-maid
27
brand power
46
5
products
22
1
categories
3
1
subcategories
6
6
grocers
13
60.5¢
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunview▭ Sun-maid
Distribution · 30% of score25·54
S
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunview
no top category Sun-maid doesn’t also play in.
only Sun-maid
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sun-maid · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunview · Sun-maid
