Superior On Main vs Ethel's Baking Co · Bay Area shelf head-to-head
Superior On Main and Ethel's Baking Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ethel's Baking Co carries more Brand PowerEthel's Baking Co is in more Bay Area grocersEthel's Baking Co fields the deeper lineupSuperior On Main sits further up the premium end
Superior On Main
Ethel's Baking Co
9
brand power
28
2
products
10
1
categories
3
2
subcategories
5
1
grocers
3
$7.99
avg price
$7.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Superior On Main▭ Ethel's Baking Co
Distribution · 30% of score4·13
S
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Superior On Main
no top category Ethel's Baking Co doesn’t also play in.
only Ethel's Baking Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Superior On Main · 0
no exclusive doors — everywhere Superior On Main is, Ethel's Baking Co is too.
only Ethel's Baking Co · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Superior On Main · Ethel's Baking Co