Supernatural vs Watkins · Bay Area shelf head-to-head
Supernatural and Watkins, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Watkins carries more Brand PowerWatkins is in more Bay Area grocersWatkins fields the deeper lineupSupernatural sits further up the premium end
Supernatural
Watkins
20
brand power
40
7
products
13
1
categories
6
1
subcategories
7
2
grocers
13
$2.67
price per oz
$2.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Supernatural▭ Watkins
Distribution · 30% of score8·54
S
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Supernatural
no top category Watkins doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Supernatural · Watkins
