Swaggerty's Farm vs Aidells · Bay Area shelf head-to-head
Swaggerty's Farm and Aidells, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aidells carries more Brand PowerAidells is in more Bay Area grocersAidells fields the deeper lineup
Swaggerty's Farm
Aidells
16
brand power
44
5
products
18
1
categories
2
1
subcategories
6
2
grocers
15
$6.17
avg price
$9.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swaggerty's Farm▭ Aidells
Distribution · 30% of score8·63
S
A
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score34·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swaggerty's Farm
no top category Aidells doesn’t also play in.
only Aidells
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Swaggerty's Farm · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swaggerty's Farm · Aidells
