Swanson's vs Valley Fresh · Bay Area shelf head-to-head
Swanson's and Valley Fresh, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Swanson's carries more Brand PowerSwanson's is in more Bay Area grocersSwanson's fields the deeper lineup
Swanson's
Valley Fresh
51
brand power
15
27
products
2
3
categories
1
4
subcategories
1
11
grocers
4
$4.51
avg price
$6.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swanson's▭ Valley Fresh
Distribution · 30% of score46·17
S
V
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score89·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swanson's
only Valley Fresh
no top category Swanson's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swanson's · Valley Fresh