Swedish Fish vs Nerds · Bay Area shelf head-to-head
Swedish Fish and Nerds, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nerds carries more Brand PowerNerds fields the deeper lineup
Swedish Fish
Nerds
19
brand power
32
8
products
24
1
categories
1
2
subcategories
5
6
grocers
6
45.0¢
price per oz
74.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swedish Fish▭ Nerds
Distribution · 30% of score25·25
S
N
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score49·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swedish Fish
no top category Nerds doesn’t also play in.
only Nerds
no top category Swedish Fish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Swedish Fish · 2
only Nerds · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swedish Fish · Nerds