Swedish Fish vs Tootsie Pops · Bay Area shelf head-to-head
Swedish Fish and Tootsie Pops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swedish Fish
no top category Tootsie Pops doesn’t also play in.
only Tootsie Pops
no top category Swedish Fish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swedish Fish · Tootsie Pops