Swedish Fish vs Trolli · Bay Area shelf head-to-head
Swedish Fish and Trolli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trolli carries more Brand PowerTrolli is in more Bay Area grocersTrolli fields the deeper lineup
Swedish Fish
Trolli
19
brand power
24
8
products
11
1
categories
1
2
subcategories
3
6
grocers
7
45.0¢
price per oz
58.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swedish Fish▭ Trolli
Distribution · 30% of score25·29
S
T
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score49·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swedish Fish
no top category Trolli doesn’t also play in.
only Trolli
no top category Swedish Fish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Swedish Fish · 1
only Trolli · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swedish Fish · Trolli
