Sweety vs Mochidoki · Bay Area shelf head-to-head
Sweety and Mochidoki, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mochidoki fields the deeper lineupSweety sits further up the premium end
Sweety
Mochidoki
17
brand power
17
4
products
8
1
categories
1
4
grocers
4
$9.10
avg price
$10.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweety▭ Mochidoki
Distribution · 30% of score17·17
S
M
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweety
no top category Mochidoki doesn’t also play in.
only Mochidoki
no top category Sweety doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sweety · 2
only Mochidoki · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweety · Mochidoki
