Sweety vs My/mochi · Bay Area shelf head-to-head
Sweety and My/mochi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
My/mochi carries more Brand PowerMy/mochi is in more Bay Area grocersMy/mochi fields the deeper lineupSweety sits further up the premium end
Sweety
My/mochi
17
brand power
37
4
products
17
1
categories
3
4
grocers
11
$1.52
price per item
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweety▭ My/mochi
Distribution · 30% of score17·46
S
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweety
no top category My/mochi doesn’t also play in.
only My/mochi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweety · My/mochi
