Swerve vs Splenda · Bay Area shelf head-to-head
Swerve and Splenda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Splenda carries more Brand PowerSplenda is in more Bay Area grocersSplenda fields the deeper lineupSwerve sits further up the premium end
Swerve
Splenda
13
brand power
26
3
products
7
1
categories
1
4
grocers
11
$9.62
avg price
$9.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swerve▭ Splenda
Distribution · 30% of score17·46
S
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swerve
no top category Splenda doesn’t also play in.
only Splenda
no top category Swerve doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swerve · Splenda
