Swoop vs Häagen-dazs · Bay Area shelf head-to-head
Swoop and Häagen-dazs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Häagen-dazs carries more Brand PowerHäagen-dazs is in more Bay Area grocersHäagen-dazs fields the deeper lineup
Swoop
Häagen-dazs
12
brand power
49
4
products
85
1
categories
2
1
subcategories
5
1
grocers
12
$7.99
avg price
$8.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swoop▭ Häagen-dazs
Distribution · 30% of score4·50
S
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swoop
no top category Häagen-dazs doesn’t also play in.
only Häagen-dazs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Swoop · 0
no exclusive doors — everywhere Swoop is, Häagen-dazs is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swoop · Häagen-dazs