Táche vs Milkish · Bay Area shelf head-to-head
Táche and Milkish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Táche carries more Brand PowerTáche is in more Bay Area grocersTáche sits further up the premium end
Táche
Milkish
35
brand power
20
6
products
5
1
categories
1
12
grocers
4
33.6¢
price per fl oz
17.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Táche▭ Milkish
Distribution · 30% of score50·17
M
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Táche
no top category Milkish doesn’t also play in.
only Milkish
no top category Táche doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Táche · Milkish
