Taco Bell vs El Yucateco · Bay Area shelf head-to-head
Taco Bell and El Yucateco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taco Bell carries more Brand PowerEl Yucateco is in more Bay Area grocersEl Yucateco sits further up the premium end
Taco Bell
El Yucateco
39
brand power
28
7
products
8
5
categories
2
5
grocers
7
$2.99
avg price
$3.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taco Bell▭ El Yucateco
Distribution · 30% of score21·29
T
E
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score44·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Taco Bell
only El Yucateco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Taco Bell · 1
only El Yucateco · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taco Bell · El Yucateco