Tahoe Artesian Water vs Lacroix · Bay Area shelf head-to-head
Tahoe Artesian Water and Lacroix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lacroix carries more Brand PowerLacroix is in more Bay Area grocersLacroix fields the deeper lineupTahoe Artesian Water sits further up the premium end
Tahoe Artesian Water
Lacroix
25
brand power
63
3
products
78
2
categories
1
8
grocers
18
17.7¢
price per fl oz
7.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tahoe Artesian Water▭ Lacroix
Distribution · 30% of score33·75
carried in 8 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tahoe Artesian Water
only Lacroix
no top category Tahoe Artesian Water doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tahoe Artesian Water · 1
only Lacroix · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tahoe Artesian Water · Lacroix