Tama Tea vs Yerba Madre Organic Yerba Mate · Bay Area shelf head-to-head
Tama Tea and Yerba Madre Organic Yerba Mate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tama Tea
no top category Yerba Madre Organic Yerba Mate doesn’t also play in.
only Yerba Madre Organic Yerba Mate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Tama Tea is, Yerba Madre Organic Yerba Mate is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tama Tea · Yerba Madre Organic Yerba Mate
