Tari vs Yellowbird · Bay Area shelf head-to-head
Tari and Yellowbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yellowbird carries more Brand PowerYellowbird is in more Bay Area grocersYellowbird fields the deeper lineupYellowbird sits further up the premium end
Tari
Yellowbird
15
brand power
31
4
products
8
1
categories
2
3
grocers
13
62.1¢
price per oz
98.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tari▭ Yellowbird
Distribution · 30% of score13·54
T
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tari
no top category Yellowbird doesn’t also play in.
only Yellowbird
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tari · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tari · Yellowbird