Taylors Of Harrogate vs Bigelow · Bay Area shelf head-to-head
Taylors Of Harrogate and Bigelow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taylors Of Harrogate is in more Bay Area grocersBigelow fields the deeper lineup
Taylors Of Harrogate
Bigelow
48
brand power
45
30
products
59
2
categories
1
4
subcategories
5
15
grocers
13
19.8¢
price per item
25.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taylors Of Harrogate▭ Bigelow
Distribution · 30% of score63·54
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Taylors Of Harrogate
only Bigelow
no top category Taylors Of Harrogate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Taylors Of Harrogate · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taylors Of Harrogate · Bigelow
