Taylors Of Harrogate vs Tetley · Bay Area shelf head-to-head
Taylors Of Harrogate and Tetley, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taylors Of Harrogate carries more Brand PowerTaylors Of Harrogate is in more Bay Area grocersTaylors Of Harrogate fields the deeper lineupTaylors Of Harrogate sits further up the premium end
Taylors Of Harrogate
Tetley
48
brand power
7
30
products
2
2
categories
1
4
subcategories
1
15
grocers
3
19.8¢
price per item
8.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taylors Of Harrogate▭ Tetley
Distribution · 30% of score63·13
T
carried in 15 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Taylors Of Harrogate
only Tetley
no top category Taylors Of Harrogate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taylors Of Harrogate · Tetley