Tazo Tea vs Teapigs · Bay Area shelf head-to-head
Tazo Tea and Teapigs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tazo Tea carries more Brand PowerTazo Tea is in more Bay Area grocersTazo Tea fields the deeper lineupTeapigs sits further up the premium end
Tazo Tea
Teapigs
45
brand power
12
32
products
3
2
categories
1
9
subcategories
3
13
grocers
2
$6.97
avg price
$7.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tazo Tea▭ Teapigs
Distribution · 30% of score54·8
T
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score93·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tazo Tea
only Teapigs
no top category Tazo Tea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tazo Tea · Teapigs
